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  • Writer's pictureTeam ESM

A Long Road To Recovery

The COVID-19 pandemic has had a significant impact on the exhibition industry, with many events being cancelled, postponed, or moved to virtual formats. However, as vaccination rates increase and restrictions are lifted, the industry is beginning to show signs of recovery. In this blog, we'll explore how the exhibition industry has been recovering after COVID-19.


Return of In-Person Events

As vaccination rates increase and restrictions are lifted, many exhibition organizers are beginning to host in-person events once again. While attendance levels may not yet be at pre-pandemic levels, the return of in-person events is a positive sign for the industry. Exhibitors and attendees are eager to reconnect and engage in face-to-face interactions once again.


Hybrid Events

Hybrid events, which combine in-person and virtual elements, have become increasingly popular in the post-COVID world. Hybrid events allow organizers to reach a larger audience, while still offering the benefits of in-person events. Attendees can choose to attend in-person or virtually, depending on their preferences and circumstances.


Increased Safety Measures

Exhibition organizers are taking additional safety measures to protect attendees and exhibitors at in-person events. These measures include increased sanitation protocols, mask mandates, and social distancing requirements. These measures are reassuring to attendees and exhibitors who may have concerns about attending in-person events.


Emphasis on Technology

The pandemic has accelerated the adoption of technology in the exhibition industry. Organizers are using technology to enhance the attendee experience, with features such as virtual product demonstrations, interactive floor plans, and matchmaking tools. Technology has also been used to improve safety measures, such as touchless registration and check-in processes.


Positive Outlook

The exhibition industry is optimistic about the future, with many organizers reporting a strong pipeline of events in the coming months and years. The pandemic has highlighted the value of face-to-face interactions and the importance of in-person events for business growth and development.


While the exhibition industry has been heavily impacted by the COVID-19 pandemic, it is beginning to recover. The return of in-person events, the adoption of hybrid formats, increased safety measures, emphasis on technology, and positive outlook are all signs of a resilient industry that is adapting to the changing circumstances.


As the world continues to recover from the pandemic, the exhibition industry will play an important role in reconnecting businesses and fostering growth and innovation. If you are planning your next live event, take a look at some of our top tips for success here.

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