Unique Challenges:

Working with product is always a challenge but fortunately one that we enjoy tremendously. Getting ‘hands on’ with the positioning, mounting and wiring of the lighting in this instance has enabled us to gain a greater understanding of how the product might be most effectively displayed, and this has translated into a fluid evolution of the exhibition stand design, demonstrating the value of long term partnership and close working relationships. This is also a great example of the advantages to be found in working with a company like us who both design and manufacture with the product knowledge gained seamlessly enriching the development of future design proposals. 

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IAA Design Rationale:

At IAA ‘see and be seen’ was the key message and this translated into an exposed stand position within the trade fair and a 5m high stand structure visible from across the hall. ‘Global’ was the key theme, communicated to delegates via a 2.2m diameter clear acrylic half sphere with the world map hand painted to the inside in pantone matched Truck-Lite red. Lastly an ‘innovation zone’ formed the main stand attraction with a large AV display on the external face capturing the attention of delegates, iPads on the wall to the perimeter and inside a number of selected new to market development pieces displayed to engage and enhance the delegate experience.