Client - DKB
Design - ESM
Venue - Ambiente Exhibition, Frankfurt
& various others

Brief:

Launch the ‘DKB Household’ brand, integrating newly acquired sub-brands such as Ken Hom & Cole and Mason into the existing DKB portfolio. At the same time, maintain the traditional focus for the Ambiente exhibition of demonstrating new products, developing sales, entertaining existing clients and showcasing the product ranges within specific, brand-identified areas.

Solution:

• Physically separate product and entertaining areas by adding an ‘entertainment deck’, leaving the ground floor focused entirely on products

• Make the client’s brand investment do the work by providing a consistent, plain white background that shows off the product packaging to best effect

• Well lit, ‘design-led’ environment emphasises the company’s approach to product development and the status of the brands

We have established a three-year budgeted programme to make the stand concept viable. This programme includes a series of upgrades between shows that maximises the client’s initial investment and maintains a fresh and appealing presence over an extended period.

With years one and two complete, the stand has been a tremendous success. The design concept and stand execution have been complemented by well thought-out campaigns conducted by DKB to maximise stand traffic. Not only did it serve the purpose at the show, but subsequently, images of the stand were used on the front cover of the DKB internal publication to illustrate the scope of the DKB Household portfolio.